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CASE STUDIES

Johannes, a 24-year-old German university student, created a viral reel about ice bathing and kidney stones that reached 11 million views. He successfully monetized this viral success by earning €5,200 (approximately $6,000) in just a few days through his health and fitness coaching services. Despite balancing university studies with content creation, he demonstrates how consistent participation in live coaching calls and strategic content planning can lead to significant financial results.

Kevin achieved explosive growth on TikTok using AI-generated content, growing from 150 followers to 6,522 followers in just a week and a half without showing his face. His top-performing video reached 564,000 views, and he accumulated over 100,000 likes across his content by creating AI baby versions of famous musicians like Eminem, Linkin Park, and Metallica. Kevin’s success demonstrates how AI tools and proper templates can help creators build viral content and engaged audiences rapidly, with monetization opportunities now being the next focus.

Jorge achieved two viral hits – first reaching 800K views on Facebook, then exploding to 2.3 million views in just two days with his latest video that started at 200K views overnight. He grew from 800 to 2,000 followers exponentially and generated significantly more leads and business interest from these viral successes. Jorge credits his success to three key factors: daily accountability sessions with coaches, learning to analyze competitor content and adapt it to his niche, and developing the hustling mentality that puts responsibility on himself to execute consistently.

Sinika achieved remarkable viral success with just 1,900 followers, generating 500K views on her first viral video and 834K views on her second video within days of each other. She accomplished this breakthrough using the viral templates provided by the program, combined with AI tool AVA for content ideation, all while managing a newborn baby at home. Her success demonstrates that viral content doesn’t require a large following – just the right strategy and templates tailored to your specific niche.

Dimitris, a website developer, achieved a personal record of $14,500 in monthly revenue by working with Max’s FBM program, representing a massive increase from his previous $200 per website pricing. The biggest breakthrough came when Max convinced him to hire developers and delegate work, allowing Dimitris to focus on sales rather than getting bogged down in development tasks. Operating primarily through Fiverr without any social media following, Dimitris collected 60% of his revenue upfront and is now positioned to scale toward $25-30k monthly by continuing to build his team and raise his prices.

Laurent, a European veterinary cardiologist and one of only ~500 specialists worldwide, transitioned his offline expertise into a profitable online teaching program matching his veterinary income. Using LinkedIn marketing and automated 8-week specialized courses for small groups of international veterinarians, he reaches underserved markets globally while maintaining his reputation. Major wins include achieving passive income parity with his vet salary in 4 months, helping veterinarians from 9 countries access specialty medicine, and creating a sustainable business model that reduces his travel needs.

This interview features Lasse, a 26-year-old German dating coach who scaled his business from zero to over €103,000 per month and seven-figure annual revenue. His major wins include building a 6-person sales team to handle all sales calls, implementing a hybrid model with online coaching and quarterly live meetings, and establishing multiple lead sources for consistent growth. Lasse credits his success to becoming more professional, building better structures, and transitioning from coach to company owner, enabling his remote team to deliver exceptional client results.

Florian scaled his DM appointment setter coaching business from $196k to $507k monthly revenue by implementing systematic delivery improvements that allowed him to offer one-on-one coaching to every client. He achieved $310k in cash collected during January while traveling through Germany, Dubai, Cyprus, and Thailand for the entire month, proving his business could run without him being physically present. The key breakthrough came from adding CSM tracking, ascension stages, and KPI systems for client success, which eliminated his previous scaling limitations and reduced his stress levels.

Patrick McGibney transformed his Microsoft 365 expertise into a thriving consulting business, generating €60,000 in the last 30 days and €150,000 over 4 months through our mentoring program. He built his success using LinkedIn cold outreach, proven lead generation scripts, and a strategic focus on helping Microsoft 365 experts transition from freelancing to building scalable businesses. Patrick’s disciplined approach combined with our “business in a box” system allowed him to tap into a global market with virtually no competition in his specialized niche.

Will Metz, a guitar coach, generated $10,796 in his most recent month through online guitar coaching, focusing on music theory for intermediate players. The biggest transformation came from shifting his mindset away from being a “broke musician” and learning to properly value his skills, allowing him to charge $2,000 for guitar programs instead of traditional hourly rates. He teaches one-on-one online lessons with WhatsApp video feedback between sessions, and is now expanding into group coaching and online courses while maintaining his performance career.

Jason, a DJ coaching client, achieved $11,800 in new sales last month by transforming his business model from charging $100 per hour sessions to offering premium multi-thousand dollar coaching programs for EDM producers. He successfully scaled from making $500-2,000 monthly with 10+ low-ticket clients to generating over $10K monthly working with just a few select clients, focusing on helping them consistently finish high-quality, release-ready songs. Jason accomplished this growth without running ads, having a website, or massive social media following – instead using personal networking, referrals, and cold DMs on Reddit and Instagram through the DM Framework.

Dan and Ed, dating coaches for divorced entrepreneurs in their 30s and 40s, achieved $58,500 in monthly revenue ($40,000 after fees) by leveraging Instagram Reels and a systematic team approach. Dan focused on sales and management while Ed handled content and coaching, supported by two full-time team members managing Instagram DMs. By consistently posting 15–30 second Instagram videos, they scaled from $10K to $58K monthly, proving that short-form content can generate organic reach and deliver exceptional results without lengthy YouTube videos.

Our client Lasse, a dating coach, just hit 53,600 dollars in monthly revenue – up from 17K just weeks earlier – using only organic growth strategies without any paid advertising. He built his success by creating professional short-form content on TikTok (55K followers) and Instagram (30K followers), while scaling his team to include a closer, setter, and coach to handle the increased demand. The transformation came from improving his branding and communication quality, which attracted higher-quality clients who now come to him instead of him having to chase leads.

This success story features Lasse, a former medicine student from Germany who quit his studies to become a full-time dating coach and earned $19,800 in his last month. He helps young busy professionals get girlfriends through real-life conversation skills rather than just online dating, growing his business from $5-6k monthly to nearly $20k using organic social media (Instagram and TikTok) without ads or funnels. The most impressive part is that he achieved these results with only 1,400 Instagram followers and 2,000 TikTok followers, proving that a large following isn’t necessary for significant income generation.

Alek, a fitness coach in Japan, successfully transitioned from a 9-5 engineering job to earning $21,000 per month through his lifestyle and fitness coaching business targeting busy Japanese salarymen. He started with zero revenue from coaching despite having a YouTube following, but learned to monetize his expertise through Max’s FBM program, focusing on charging appropriately for life-changing transformations. His clients achieve remarkable results beyond physical fitness – gaining confidence to quit unfulfilling jobs, finding relationships, and completely transforming their lifestyles while maintaining work-life balance in Japan’s demanding culture.

Sebastian Rivera transformed his business from charging $30/hour (which caused voice issues from overwork) to generating $20K monthly revenue by posting just two 15-30 second videos daily on social media. His biggest breakthrough came from raising his prices from $30/hour to $2K for his premium program teaching Spanish-speaking women how to start online stores, which led to better client implementation and results. He now enjoys lifestyle freedom, has purchased two property lots in Houston, and maintains six online stores while helping clients build their e-commerce businesses through structured short-form content marketing.

Colin Krull, a fitness coach from Germany, generated €15,000 in revenue over 30 days by helping busy professionals lose weight through time-efficient coaching programs. His key wins include achieving his first €10,000 month in July, building a sustainable business from his passion for fitness, and successfully positioning himself to serve high-value clients like managers and entrepreneurs who have limited time for traditional gym routines. Colin accomplished this success through strategic LinkedIn outreach and direct client acquisition, proving that significant revenue is possible without massive social media followings or paid advertising.

Julian Hierro, a fitness coach from Venezuela now living in Mexico, transformed his struggling $50/month coaching business into a consistent 10k+ monthly income after joining Max’s coaching program. Despite having only 17 YouTube subscribers and 3,300 Instagram followers, Julian successfully helps business professionals get in the best shape of their lives using strategic positioning, proper pricing, and effective DM frameworks. His remarkable turnaround from being fired to achieving location independence while traveling and enjoying weekend trips with his girlfriend demonstrates that success comes from coachability and following proven systems rather than having a large social media following.
MONETIZATION WINS
PROGRAM & SUPPORT EXPERIENCE

